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How we aim to be enviro-conscious?

Updated: Mar 26, 2021

For the Love of Linen.


To say that we are obsessed with this natural fabric is an understatement! 


Linen is one of the most environmentally friendly fabrics out there. Made from the flax plant, which grows naturally and requires a substantial amount less water and pesticides for manufacturing than any other fabric. The entire flax plant holds value, and can be used in a variety of products, creating close to no waste of the actual plant.


Linen is an extremely strong and durable fabric, gradually growing buttery soft over time. It is absorbant, breathable (perfect for all climates), antibacterial,  and hypo-allergenic. If that isn’t enough to entice you, when left untreated (ie: not bleached or chemically dyed) it is fully biodegradable. This is why we have used 100% Linen as a staple composition for out clothing range, as well as thoughtfully combined the use of Linen and plant dyes for out homeware range, so that our items made from Linen are 100% biodegradable.


Plus, the feeling of pure, soft buttery linen flowing softly over your skin can only be described as pure bliss.




HOMEWARE & PLANT DYES/ ECO-PRINTING.


What are plant dyes?


The process of plant dying is a truly mystical and unique thing! It was developed thousands of years ago in Ancient India, with the main purpose of transferring colours unique to nature onto fabrics. It is also believed that the natural healing properties specific to the plant used, are transferred into the fibres of the fabric. This process shows nothing but love and respect for Mother Nature, as only natural plant waste products are gathered to create the dye baths. The process though seemingly simple, is actually rather complex. There are so many factors that can influence the success of the dying process, namely the PH of the water used, the type of pot, the mordants, the time and heat setting of a dye bath, and most importantly, the type of fabric used. Natural fibres such as Linen, Cotton, Hemp and Silk absorb the dye better and produce more stay fast colours than synthetic fibres. It truly is a wonderful thing reimplementing these organic processes and watching different, unique and natural hues come to life.





Why use Plant Dye over Synthetic of Chemical Dyes?


To put it simply, no harmful or chemical substances are used in the natural dye process. When conventional Chemical Dyes are used, these chemicals are often released untreated back into the environment. This is a major source of pollution to water sources, impacting local ecosystems greatly. Although the process of Plant Dying is far more time consuming and costly then the conventional methods, we firmly believe that by taking the environment into consideration and protecting her from more harm, we are taking a step in the right direction. The benefits of natural dyes over synthetic are undeniable, and we love creating colours that are unique and alive.










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